PRESS & MEDIA

THOUGHTFULLY INAPPROPRIATE APPAREL

Brand assets, story angles, and press contact for media professionals.

NOW PITCHING
FOUNDED
2025
BASED IN
ST. LOUIS, MO
MODEL
MADE TO ORDER
CATEGORY
STREETWEAR & INTIMATE APPAREL
THE BRAND
Made in St. Louis. Made to order. Made to be worn.

Hustle City Clothing is an independent St. Louis apparel brand producing made-to-order streetwear, accessories, and intimate apparel. Every product is created in small quantities or produced to order, allowing the brand to focus on original design, direct customer relationships, and intentional production rather than inventory volume. Known for graphic-driven apparel, unconventional product concepts, and a growing collection of custom-built shopping tools, Hustle City Clothing approaches fashion as both product and conversation.

Founder of Hustle City Clothing
THE FOUNDER

Brian Ray

Founder & Creative Director, Hustle City Clothing

Brian Ray is the founder and Creative Director of Hustle City Clothing. Working as a solo operator, he designs products, develops custom ecommerce experiences, produces apparel, manages fulfillment, and oversees the brand's creative direction. His work combines streetwear, graphic design, queer culture, and independent manufacturing, with a focus on creating products that are memorable, highly personal, and intentionally different from mass-market fashion.

STORY ANGLES

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Ready-to-use narrative angles for editorial, culture, and business coverage.

01

MADE-TO-ORDER FASHION IN AN INVENTORY-FIRST INDUSTRY

While most apparel brands compete through scale, Hustle City Clothing builds around production on demand. The model reduces waste, lowers inventory risk, and allows new ideas to reach customers without large manufacturing runs.
02

ONE BRAND, TWO WORLDS

Streetwear and intimate apparel rarely exist under the same independent label. Hustle City Clothing develops both categories in-house, treating clothing, confidence, self-expression, and personal style as part of the same creative system
03

A SOLO FOUNDER BUILDING HIS OWN TOOLS

Beyond apparel, the brand develops custom ecommerce experiences, interactive product builders, and unconventional shopping tools designed specifically for its customers and products.
04

INDEPENDENT MANUFACTURING AS CREATIVE FREEDOM

Many products are designed, assembled, customized, or finished directly by the brand. The result is a faster path from idea to customer and greater freedom to experiment with new concepts.
05

BUILDING COMMUNITY BEFORE SCALE

From local pop-ups and vendor events to direct customer interaction online, Hustle City Clothing focuses on building relationships and audience engagement before pursuing traditional growth strategies.
PRESS PHOTOS

High-resolution images available for editorial use. Right-click or tap to save.

Apparel and accessories displayed inside a Hustle City Clothing vendor booth at a public market event
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Hustle City Clothing merchandise displayed at the St. Louis Punk Rock Flea Market.
Hustle City Clothing products displayed on tables during a live pop-up retail event.
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A Hustle City Clothing pop-up shop featuring graphic apparel, accessories, and community-focused merchandise.
Secure pickup locker branded for Hustle City Clothing local order collection.
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Local pickup infrastructure used for customer order fulfillment in St. Louis.
Colorful tote bags displaying Hustle City Clothing artwork and typography-based designs.
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Signature Hustle City Clothing tote bags featuring original graphic designs.
Hustle City Clothing packaging components including inserts, mailers, promotional materials, and branded merchandise.
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Packaging materials and branded inserts included with customer orders.
Packaged underwear products arranged for retail display and shipment.
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Retail-ready packaging for Hustle City Clothing underwear products.
Various underwear styles and colorways featuring the repeating Slutprint pattern developed by Hustle City Clothing.
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Multiple colorways and product formats developed from the Hustle City Clothing Slutprint™ design system.
Screenshot of the Hustle City Clothing Dickers custom product builder interface.
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The Dickers™ custom sticker builder allows customers to upload images and create personalized products online.
Apparel organized on a garment rack during event setup and inventory preparation.
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Product preparation and merchandising ahead of a Hustle City Clothing pop-up event.
Promotional graphics featuring Hustle City Clothing apparel, underwear, and brand messaging.
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Brand creative highlighting Hustle City Clothing’s apparel and underwear categories
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BRAND ASSETS

Logo files for editorial and partnership use.

FULL PRESS KIT

Brand story, founder bio, logo files, product photography, and story angles in one download.

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PRESS CONTACT

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Brian Ray, Owner/Operator

Response time: 24-48 hours. High-resolution assets available upon request.