Fit✔Check

Hustle City Clothing streetwear brand domain strategy — graphic tees, jockstraps, and apparel from St. Louis

Why a Streetwear Brand Has Two Domain Names (An...

If you've ever seen "HCC314.com" printed on a waistband or a hang tag and wondered what it meant — that's by design. Hustle City Clothing operates two domains: hustlecityclothing.com and...

Why a Streetwear Brand Has Two Domain Names (An...

If you've ever seen "HCC314.com" printed on a waistband or a hang tag and wondered what it meant — that's by design. Hustle City Clothing operates two domains: hustlecityclothing.com and...

Bold men's underwear styles representing 30 years of gay culture and self-expression

Worn Like a Statement: Gay Men, Underwear, and ...

There's a reason gay men have always had a complicated, deeply personal, occasionally obsessive relationship with underwear. It was never just underwear. It was the first thing you bought for...

Worn Like a Statement: Gay Men, Underwear, and ...

There's a reason gay men have always had a complicated, deeply personal, occasionally obsessive relationship with underwear. It was never just underwear. It was the first thing you bought for...

Quality Materials Matter when constructing premium underwear

Materials Matter Most when they're near your dick.

Let's talk about how to make fashionable underwear that actually lasts, using quality materials like woven elastic and stretch heat transfer vinyl (HTV). If you're trying to figure out how...

Materials Matter Most when they're near your dick.

Let's talk about how to make fashionable underwear that actually lasts, using quality materials like woven elastic and stretch heat transfer vinyl (HTV). If you're trying to figure out how...

The ins and outs of the standard insanity that is a sample sale.

What Is a Sample Sale? (And Why Ours Hits Diffe...

If you’ve ever heard the words sample sale and felt your brain light up a little, you’re not alone. Sample sales have a reputation for being fast, exciting, and deeply...

What Is a Sample Sale? (And Why Ours Hits Diffe...

If you’ve ever heard the words sample sale and felt your brain light up a little, you’re not alone. Sample sales have a reputation for being fast, exciting, and deeply...

Text based design VS Graphic based approaches, why they both win

Text vs. Visual: How Different Graphic Styles S...

Streetwear has never been one thing. It’s always been a conversation between words and images — slogans you can read from across the room and graphics that hit before your...

Text vs. Visual: How Different Graphic Styles S...

Streetwear has never been one thing. It’s always been a conversation between words and images — slogans you can read from across the room and graphics that hit before your...

Startup Staff Sighs

Startup Staff Sighs

I work at Hustle City Clothing. There are only a few of us, which means that “working here” looks very different from what most people imagine when they think of...

Startup Staff Sighs

I work at Hustle City Clothing. There are only a few of us, which means that “working here” looks very different from what most people imagine when they think of...